MEET YOUR WELLNESS SPECIALIST

Hi, I'm Alyssa.

Alyssa Finley, BSN, RN, FMNS-BC

Founder of Balance & Bloom

Functional Fertility Wellness Specialist

My mission is to change the way women experience their fertility journey.

I bring together my years of fertility nursing experience, functional wellness education, and personal journey to help women feel more balanced in their bodies, more empowered in their decisions, and better supported as they build a strong fertility foundation for pregnancy.

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MY STORY

A Personal Journey
That Changed My Perspective

Long before I created Balance & Bloom, I knew what it felt like to desperately want answers and still feel like something was missing.

My own journey through infertility was filled with uncertainty, difficult decisions, and moments when I felt disconnected from a body I wanted so badly to understand.

After years of infertility, I conceived through fertility treatment. But my health journey didn't end there. Pregnancy complications and significant health challenges after giving birth led me to look at my well-being through an entirely different lens.

I began to appreciate how important it is to look at the whole person—not just individual symptoms, test results, or treatment plans, but the everyday factors that influence how we feel and care for ourselves.

That experience changed more than my perspective on health. It deepened my understanding of what women need when they're navigating fertility challenges.

Because sometimes, even when you're doing everything you're supposed to do, you can still feel overwhelmed, disconnected, and unsure of what comes next.

I believe women deserve to feel supported, understood, and empowered through every stage of their fertility journey.

WHY I CREATED BALANCE & BLOOM

Because women deserve
more than just getting through
their fertility journey

After years of working in fertility nursing and experiencing infertility myself, there is something I believe with my whole heart: women deserve more than simply getting through their fertility journey.

I've seen the fear, the exhaustion, the self-doubt, and the way infertility can slowly take over a woman's life. I've felt that pain myself. And while I know we cannot take away every uncertainty or heartbreak, I believe there is so much we can do to ease some of the unnecessary overwhelm and help women feel stronger, more informed, and more connected to themselves along the way.

That's why I created Balance & Bloom.

I wanted to create the kind of support I wish every woman had access to. A place where fertility preparation isn't another overwhelming checklist, but an opportunity to understand your body, nourish yourself, care for your emotional well-being, and build habits that support you through this season of life and beyond.

I often think of fertility preparation like tending a garden. We cannot force a flower to bloom. But we can care for the soil, provide nourishment, create supportive conditions, and give it the attention it deserves. Our bodies deserve that same intentional care.

And no, this work isn't always easy. It takes dedication, consistency, and a willingness to make meaningful changes. But it doesn't have to be complicated, and you don't have to figure it all out on your own.

My hope is that women begin to experience their fertility journey differently—not as a time when they lose themselves to fear and uncertainty, but as a time when they discover their strength, deepen their connection with their bodies, and feel empowered in the steps they can take.